It was a grand opening in TBS Conan O'Brien last night. The comedy show to speak of the same name drew big audiences and massive 4,200,000 3.3 million adults 18-49 and 2.5 million in 18 to 34 to rank as the highest-rated Latenight show on television - broadcast or cable - last night. This was an impressive 2.3 + of the audience it attracted for its debut on NBC's Tonight Show in May 2009. Conan ranked the telecast No.1 Latenight talk show of all time on basic cable, surpassing The Daily Show October 29, 2008 edition. He also won in all transmissions Latenight other in the history of basic cable. median age of the show was also impressive: 30, the lowest among all shows Latenight and half of Latenight franchises widely spread.
Conan much higher than its direct competition, Comedy Central's The Daily Show with Jon Stewart (1.3 million euros, 690,000 in 18 to 49) and The Colbert Report (1 million 550 thousand in 18 to 49) and also beat emission counterparts, Leno (3. 5 million, 952 thousand in 18 to 49) and letter (3.4 billion dollars, 1.3 million in 18 to 49). While Leno and Letterman are not direct competitors as their transmission time is shifted by half an hour, beating The Tonight Show deeply must have been gratifying for Conan after his dismissal from the series for 9 months. Despite having direct competition Latenight show for the first time, The Daily Show was very strong in total viewers, up a modest 13% of his season average viewer on Monday. The success was higher in the 18-49 demographic, 21%. Colbert at 11:30 PM followed a similar pattern (12% in total viewers, 25% from 18 to 49 of his season average). Stewart opened the program by congratulating O'Brien, on his return to the TV until "realized" Conan was on the air in front of him. (Video below the graph.)
The grand launch of Conan is a brilliant campaign savvily incorporating social media, especially Twitter, Conan first store after leaving NBC. "Hearing of Conan has been very vocal line, and that was a smooth transition of Twitter for TBS," said Steve Koonin, president of Turner Entertainment Networks. "Conan delivered an extraordinary hearing and stands as the most young to talk on television." (RELATED: Opening Monologue and Video Conan) Conan also boosted its lead-out, TBS 'Lopez Tonight, which records what appears to be the best numbers show at least some time. These are fast national data (live + same day) to the main Latenight show last night. Consider a point advantage over Leno in adults 18-49, which comes on the heels of a letter from the crown of his old rival for the first time since Leno took over The Tonight Show.
Conan much higher than its direct competition, Comedy Central's The Daily Show with Jon Stewart (1.3 million euros, 690,000 in 18 to 49) and The Colbert Report (1 million 550 thousand in 18 to 49) and also beat emission counterparts, Leno (3. 5 million, 952 thousand in 18 to 49) and letter (3.4 billion dollars, 1.3 million in 18 to 49). While Leno and Letterman are not direct competitors as their transmission time is shifted by half an hour, beating The Tonight Show deeply must have been gratifying for Conan after his dismissal from the series for 9 months. Despite having direct competition Latenight show for the first time, The Daily Show was very strong in total viewers, up a modest 13% of his season average viewer on Monday. The success was higher in the 18-49 demographic, 21%. Colbert at 11:30 PM followed a similar pattern (12% in total viewers, 25% from 18 to 49 of his season average). Stewart opened the program by congratulating O'Brien, on his return to the TV until "realized" Conan was on the air in front of him. (Video below the graph.)
The grand launch of Conan is a brilliant campaign savvily incorporating social media, especially Twitter, Conan first store after leaving NBC. "Hearing of Conan has been very vocal line, and that was a smooth transition of Twitter for TBS," said Steve Koonin, president of Turner Entertainment Networks. "Conan delivered an extraordinary hearing and stands as the most young to talk on television." (RELATED: Opening Monologue and Video Conan) Conan also boosted its lead-out, TBS 'Lopez Tonight, which records what appears to be the best numbers show at least some time. These are fast national data (live + same day) to the main Latenight show last night. Consider a point advantage over Leno in adults 18-49, which comes on the heels of a letter from the crown of his old rival for the first time since Leno took over The Tonight Show.
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